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Messaging toolkit for mayors

This messaging toolkit is designed to help mayors and local leaders communicate clearly, consistently, and confidently about the work you do to protect civil rights — in court and beyond.

Whether you are preparing public remarks, engaging the press, or addressing fellow elected officials, this toolkit can help you make informed communication choices grounded in your community’s values, experiences, and priorities. The toolkit provides messaging for five key topics:

  • Building local government power through collective action
  • Protecting the services communities rely on
  • Protecting accessible, fair, and safe elections
  • Protecting access to health care, work, and opportunity
  • Protecting local decision-making

Each topic includes core messages for persuadable moderate and action-oriented liberal audiences, designed for adaptation across communications needs.

We recommend using this messaging alongside trusted issue-specific guidance and any relevant legal, policy, or partner input. Public Rights Project can also work with you directly when communicating about individual legal cases.

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